BREAKING NEWS!!
Press Release for Immediate Release April 5, 2006
Contact:
908-687-0880 Ext. 7117
Thomas W. Haedrich, Chairman of the Board and Chief Executive
Officer of Atlas O, LLC, has announced the purchase of all O scale assets of
Industrial Rail™, formerly owned by Hobbico, by Atlas O, LLC. The rolling stock
line, which includes freight cars, a trolley and handcar, will form the
foundation of the newest line of Atlas O products – O-27 Traditional Sized Line
- which already includes the high-end Master Line™ and mid-level, affordable
Trainman™ line.
“The agreement was signed, sealed and delivered during the last week of March,”
Mr. Haedrich said. “Industrial Rail™ has been a very successful, rugged and
reliable line for those who have carried it in the past. This value-priced line
can be enjoyed by modelers aged eight to 80.” Atlas O’s purchase includes the
transfer of the domain name, www.industrialrail.com and the Industrial Rail™
trademark.” (Before Hobbico, Industrial Rail™ was owned by its creator, United
Model Distributors.)
Industrial Rail™ rolling stock features die cast metal trucks, wheels and
couplers, accurate painting, needle point axles, and detailed brake wheels and
under frames. They are made of steel and ABS plastic. They are compatible with
existing Atlas O 3-Rail products, and are only offered in 3-Rail.
“Industrial Rail™ products are well built and offer value and good quality in
their price range,” said Jim Weaver, vice-president of Atlas O. “The acquisition
of this O-27 Traditional Sized Line expands our appeal to all aspects of O gauge
model railroading. We will be reissuing six of the freight cars in all new paint
schemes in Fall 2006.”
But that’s just the beginning, according to Mr. Haedrich, who said the
competitively priced line will offer parents more options for equipping layouts
shared by family members of all ages. Separately sold locomotives, track and
accessories, as well as complete train sets will all be part of the O-27,
Traditional Sized Line. Watch the Atlas O, LLC website –www.atlasO.com, and the
online Atlas RR Report, for future breaking news on this latest exciting
development from Atlas!
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